Effective treatments in 5-10 minute vs. 20 minute for passive ice packs. Quick deep tissue penetration focused on target areas. Effective therapy for ligament, tendon and muscular injuries. Immediate ice massage increases treatment effectiveness and speeds recovery. Take anywhere for immediate post activity ice massage. Patented ice grippers allow full range of controlled massage pressure. Affordable, small and easy to carry - fits in sports bag or car glove box. Simple and effective - just fill it, freeze it and carry it for ice on the spot.